Say Hello to Google TV

Logitech dropped the Revue yesterday, the first offering in what is sure to be a bevy of devices designed to bring the Web into your living room.  So with all the wonderful things your phone can do on a 3.5 inch screen in your pocket, why wouldn’t you want the same kind of customized content being fed to you on your big screen while you watch a related show? Well maybe because you’re giving Big Brother G a bunch of information about yourself in the process.  Every time a user fires up Google’s laser-like search functions he makes an implicit choice to pay a toll in the new currency of the Internet: personal information.  Don’t you forget it. But is that necessarily a bad thing? Consider the following video from 2009:

While your privacy-muscle may twitch when listening to CEO Eric Schmidt describe his vision for Smart-TVs, the fact of the matter is that no one’s making you use their services (which are free, and generally work really REALLY well).  And there’s no doubt that Page, Brin, and Schmidt will enhance the TV experience one way or another.

Netflix streaming will be accesible via an Android-based app provided for Google TV—which seems to indicate an Android phone app is likely on its way. It’s up to apps to make themselves open to Google TV’s universal search so results can show up. Negotiations between Google and Hulu are ongoing, meaning we could see Hulu Plus show up sometime soon.

Other apps will be available from a Google TV market—a silo within the Android Marketplace—which reps say should launch sometime next year, or “as fast as possible.” An SDK, based on the existing Android SDK, will be made available, with a Google rep saying devs “will be able to reuse a lot of code.” The same rep said a separate search algorithm—”Google TV Search”—draws from a wide body of content, including live television, guide listings, and, when paired with Dish, video stored on your DVR. The TV search will also pull in what’s on the web.


So far, my own HTPC (a Windows PC plugged into my TV) has been good, not great.  But Logitech is a company that specializes in controllers and interfaces, so I’m optimistic that this could put a better spin on the experience.  From the viewpoint of a relatively educated consumer, it seems as though the Big G may wind up with more to offer Google TV customers than Apple can through iTunes.  Since 98% of Google’s revenue comes from search, they are not in the business of controlling or distributing content, just serving it to you as quickly and accurately as possible.  They want you to be able to find whatever the hell you want (and generally for free), because, frankly, they want to know what the hell it is you want so they can serve it to you in the form of targeted ads.  Apple on the other hand, wants to control every aspect of its content-distribution ecosystem, and make micro-transactions on each individual episode you “rent” (read: play on demand).  That’s great for Steve, but might end up limiting how much content they’re able to get on board.  Either way, we’re watching the future of Television unfold.  You might want to stay tuned.