Originally slated for an April release, Microsoft announced last Friday that it planned to push Gears of War 3 to Fall of 2011. Well, that just sucks. Although I’m not trying to wait 10 years for a game like this, one does have to keep in mind that the “It’ll be ready when it’s ready” philosophy of say, Blizzard, certainly results in quality products. Lead Gears Designer Cliffy B reminded us all via Twitter what happens if you take the bun out of the oven before it’s fully cooked.
Except Microsoft basically said the delay has nothing to do with the game’s development, and everything to do with their sales strategy.
“Gears of War 3 promises to be the biggest entertainment launch of 2011,” the Microsoft statement reads. “The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the Spring of 2011. However, we’ve elected to move the launch of Gears of War 3 until Fall 2011 to make it the marquee title for the holiday season.”
If it is indeed purely about marketing, there are a couple of things that could be at play here. Epic’s other big game, Bulletstorm, is set to knock us off our feet on Feb. 22, 2011. Maybe they wanted to give that a bit more breathing room.
Definitely possible, especially when you consider what was in the next tweet after Cliff broke the news and promised a “silver lining”: Bulletstorm’s box art.
Follow Cliff Bleszinski, Design Director at Epic Games, on Twitter @therealcliffyb.
Filed under: Art, Games, Very Serious Business, xbox | Tagged: Bulletstorm, carmine must die, clayton carmine, cliff bleszinski, cliffy b, COG, dude huge, ea sports, epic games, games, games are art, gears, gears of war 3, microsoft, Microsoft Game Studios, people can fly, Peter Moore, shooter, twitter, xbox 360 | Leave a comment »