The freaks over at table 9 Freakonomics have decided to run (what else) a little pricing experiment, and are offering a screening of the new movie with a pay-what-you-want pricing scheme. So if you’re looking for a way to get rid of all those pesky pennies and nickels, why not put on your finest mustache and go to a quasi-intellectual screening to see some entertaining research projects coming to life? There’s hookers! And crack!
Interstingly enough, co-author Stephen J. Dubner has already fuxed with some of the early data and found that 18 people have already paid the maximum of $100; about 10x the average ticket (the movie can be rented on iTunes for $9.99). He hasn’t said how many people paid the minimum of $0.01, but being just one-thousandth of the average $10 ticket, it only takes 1 purchase at that price to offset 10 at $100 and bring that average right back down to earth. And knowing that the price of movie tickets is actually high enough to prevent me from going to see films that I’m interested in, I’m going to have to take the obvious answer and go with the under $9.99/ticket for this experiment.
I am guessing most of the $100 payees thought they would be the only person to do so, and would therefore show up in the data set as the sole high-roller. Sorry, folks.
It does remind me of something that happened in college. I had a brand-new girlfriend, Sandy, and we were planning to go to the movies one night, along with a friend of hers. Sandy told me that if you showed up at the movie theater in town (this was Boone, N.C., with only one theater) with a $100 bill, they’d let you in free because they never had enough cash on hand to make change.
How could you not be attracted to such a clever girl?
So I went to the bank, drained my account and walked out with a crisp $100 bill. That night at the movie theater, the cashier took my $100 bill without a second glance, gave me three tickets and gave me back the change. Sandy smiled. I did too. She wasn’t clever in exactly the way I thought, but she was clever nonetheless.
Cities that can check the movie out tonight are Boston, Cambridge, Mass., Chicago, Dallas, Denver, Los Angeles, New York, Philadelphia, San Francisco, and Washington, D.C. No reason not to, people, YOU CAN PAY A PENNY.
Filed under: Crazy, Impressive, Movies, Research, True Genius, Very Serious Business, Videos | Tagged: Arts, behavior, Boston, economics, freakonomics, human, incentives, Los Angeles, movie, New York City, Psychology, Stephen J. Dubner, Steven D. Levitt, United States, Washington DC |