Yikes: Blackberry Torch Selling for $99 on Amazon

Launch sales of the Blackberry Torch were “underwhelming” to say the least, and just a week after it’s launch, the new Berry appears to be going for 50% off the already-reduced (bundled with AT&T contract) price on Amazon.com.

RIM needed a BlackBerry miracle. Its market and value share are being slowly eaten up by the iPhone and Android. The BlackBerry Torch should have been that miracle, but alas it has failed to make waves and initial sales seem to indicate slow-but-maybe-not-steady sales.

According to analysts at Goldman Sachs, who called the sales “underwhelming,” the Torch certainly didn’t set any sales records on fire: The firm noted that nearly all of the stores they called did not sell out of the device. Also the checks showed that the vast majority of Torch sales were driven by upgrades from existing BlackBerry subscribers.


NOT GOOD.  The fact of the matter is if RIM wanted to step onto Apple’s turf, they should have followed their overblown competitor’s playbook a little closer.  Specifically by releasing the new Blackberry OS 6 to developers ahead of launch.  That way, users find plenty of applications to explore right out of the box.  This is what Apple does with its developers every time they release an iOS update, and it seems to be working pretty well.  Consumers follow the developers because they provide the security that every good application will be made available.  We know that if there’s something the OS doesn’t do natively, and enough people notice it/talk about it, some developer will come along and fill that gap; but they have to be there in the first place! At some point, it becomes a chicken-egg situation, with developers in turn paying attention only to the platforms that have captured the most users, which is why it’s going to be extremely difficult to uproot Apple in this space.



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